apple vs samsung competitive strategy

Tim, P. (1991). There will be no time limitations to the strategies adopted by the two companies when we analyze the differences and similarities between the two company strategies. For instance, if Apple were to acquire a large financial firm, it would boost its business competence. (2002).Samsung continues its high-end strategy. Cisco is one such entity. However, as explained in earlier sections of this study, some of these companies have a working relationship with Samsung. Samsung is also known to have a remarkable sales record in LCD displays and LED screens which puts it at the first spot in the world (compared to other companies, which sell LED and LCD screens). A couple of years ago, the global market was mainly dominated by Sony and Mitsubishi Corp. but over the years, Samsung has quickly come up to be a formidable force in the market. There are several advantages to be realized from the above meta-analysis. Emphasis will be given to the business actions undertaken by the two companies outside their primary operating environments. Experts note that Samsung’s business strategy is therefore unsustainable and it is going to suffer the consequences of sticking to the hardware market. Moreover, the nature of the business environment has been changing continuously and both companies have had to adopt unique corporate strategies to stay relevant in today’s fast-paced digital age. In addition, unlike Apple, Samsung does not dictate the terms for its distribution channels. However, on a larger platform, Samsung’s resources are designed to strengthen its areas of key competence – television market and other hardware market segments. However, in doing so, the company expects utmost excellence from its employees. We will write a custom Research Paper on Comparative Study of Business Strategy for Apple and Samsung specifically for you for only $16.05 $11/page. Samsung also strives to achieve this reputation, though their main motive is pursuing a pricing strategy that aims to sustain profit growth. Therefore, firms such as General Electric have pursued an all-rounded strategy where different employees are trained to undertake different tasks (Mallin, 2011, p. 6). This development was a departure from the norm because traditionally, more established brands such as Coca Cola and Visa had a strong impact on people’s lives. For close to a decade, Samsung has maintained this position. Business actions are always strategized because they are designed to achieve a specific goal (Chris, 2008). By extension, a company’s business strategy defines the best approach a company’s management can take in securing the future of a business. In support of this compliance, Samsung states that, “Our 2009 product lines represent a new generation of converged products that blend technology with the active lifestyles of European consumers” (Mallin, 2011, p. 13). Therefore, adding or omitting a small attribute to a company’s production strategy may determine the future sales of the business or its sustainability in the long-term. Wireless Week, 8(40), 1-8. He notes that Samsung’s human resource is closely similar to Apple’s because both companies operate by seeking the most qualified personnel to run their operations. Since the death of Apple’s founder, Steve Jobs, the company has embarked on an ambitious plan to change the company’s strategies to meet the new business challenges and opportunities of 2012. This study primarily targets the strategy of Apple and its upcoming products. What have been the market shares of Apple and Samsung since 2010? (2011). It is almost impossible to point out that Apple has differentiated itself from its competitors by remaining unique. Apple has pursued this strategy for a long time and evidence shows that it is unapologetic for pursuing this market strategy. Apple is engaged in the manufacture of hardware products such as Macintosh, portable music players, personal computers (PCs) and software, networking solutions, third party digital content and related software. The company’s strategic planning process is however developed by keeping a close eye on the competition and looking for unexpected ways to overshadow its competition. Though other technological companies have entered the tablet market, Samsung is perceived to be the closest rival to Apple Inc. (in terms of design and capability) (Deagon, 2011, p. 1). You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. By the end of 2011, Samsung galaxy SII sales surpassed that of Apple’s iPhone and won the “phone of the year award” [15]. These events paint a strong emphasis on Apple’s business strategies because they have been able to succeed in markets that have been previously dominated by other giant players such as Samsung (in the hardware market) and Microsoft (in the software market). However, with increased business opportunities comes more competition. Though this feature has been prominent in other phones (in the recent past), Samsung was a pioneer in accommodating this feature on their gadgets. This is the basis for Samsung’s copyright infringement lawsuits against Apple. Similar companies have also suffered the same fate because Motorola, Ericsson and Apple Inc. are also feeling the heat of sticking to the hardware market. The coding technique shares many similarities with the other data analysis tools used in this study because it is mainly interpretive (Tim, 1991). The importance of learning a company’s business strategy is part of strategic management. Finally, this paper will source information from online sources of research as the last type of secondary research data. Apple’s expansion strategy therefore differs from Samsung’s revenue saving strategy. The company serves a wide range of differentiated product to the customers ranging from the classy power user to the new first time users. More so, it is interesting to evaluate the business strategy of different companies engaged in the same type of business. Among the selected individuals were Samsung employees. Consumers and different specialists therefore acknowledge Samsung’s unique input in the design aspect of its products. Finally, this paper also proposes that Samsung should direct more company resources to the home appliance market, which is its area of key competence. One such reason is the market size for the television market and the potential for premium pricing as a result (VAR, 2005). With increased internet penetration in most countries, many multinational companies are slowly starting to appreciate the importance of online marketing (Jason, 2011). VISA sought the services of MSN to create more brand awareness about a new promotional campaign aimed at reaching out to young people aged 18-29 through a website, which was custom designed to accommodate the campaign titled Happen (Jason, 2011). Apple redefined the modern smartphone, when it launched its iPhone in 2007. This move inspired Samsung’s competitors to do the same. Please send an e-mail to. When Apple Inc., unveiled its latest smartphones iPhone 6 and iPhone 6 Plus in September 2014, industry experts, opined that Apple might finally have the right  ingredients to sap the advantages of Samsung’s Galaxy line of smartphones and reverse Samsung’s fortunes. Through this strategy, Apple expects to retain highly motivated staff by eliminating weak staff. Apple is one of the leading PC and smart phone brands of the world. This amounts to about half of all the stocks held by the company. Samsung did not hesitate to use this social platform to display its products and new technology. For instance, the company has a locked-down software platform, which is only known to close associates of the company (Mallin, 2011, p. 5). Chips are one area wherein Samsung mostly frustrated us in 2020. Market Strategy Wars – Apple vs Samsung There is only a very select range of products that can successfully implement a marketing strategy that revolves around ‘low supply and high demand’, with with the goal of increasing the desirability of a product and ultimately increasing sales. Top Apple Competitors. Obviously, there are some concerns over monopolistic tendencies because Apple is considered among the most valuable companies globally. The second battlefront for Apple will be the stiff opposition forged by existing content distributors. Apple and Samsung are some of the giant technological companies engaged in the same type of business. Acquiring new technological companies will be a strategic move to grow the company’s revenues. Apple has expanded its products range and services. Samsung’s at a real low point after the Note 7 fiasco, and it’s going to take a big 2017 to seriously challenge Apple again. One of the biggest competitive advantage that Samsung has is the fact that they are vertically integrated with their suppliers. **Electronic downloadable links (PDFs, PPTs, Supplements etc.) Different people have altered the company’s operations based on their ideas of what they thought the company should look like. The launch of the appstore and the icloud applications are just some of the few evidences showing Apple’s commitment to producing new software. Jason (2011) observes that Apple and Samsung’s marketing strategies are similar because of their focus on the high-end market. Apple vs Samsung: The Smartphone Share War. Why did you choose to buy the particular brand/model?4. “It is said that if you know your enemies and know yourself, you will not be imperiled in a hundred battles; if you do not know your enemies but do know yourself, you will win one and lose one; if you do not know your enemies nor yourself, you will be imperiled in every single battle” (Chris, 2008, p. 2). Discussion issue 2: Since the early part of 2001, it has been notices that Samsung has been increasingly successful in repositioning the brand of its various products a higher level competing with market leaders like Sony and Apple. Samsung’s marketing strategy has also been distinguished from Apple’s marketing strategy based on its resort to pursue a web-based marketing strategy. Samsung’s primary operating environment is South Korea while Apple’s main operating environment is America. However, there are impending problems associated with this strategy, but top among such strategies is regulatory problems. September 12, 2018 0 Comments. This analysis only shows the distinction between Samsung’s work ethics and western work ethics but it does not propose that Samsung’s work ethics are wrong. The fight between these two giants had rewritten the rules of the smartphone industry and made the other companies’ (like Nokia, Motorola and BlackBerry) products irrelevant. The company consequently made many millionaires – a development that elevates it above many of its rivals who have also conducted IPOs in the past. It is still not clear where Cook’s strategy will land the company but there is no doubt that Apple’s labs are quickly playing by Cook’s strategies. This business strategy has been seen to cause a lot of stir among Apple’s competitors because it is a source of frustration. Mallin, M. (2011). During this period, Samsung sold about 24 to 28 million Smart phones while Apple sold about 17 million smart phones. This approach is seen to be successful in the sponsorship of sporting events such as the world Olympics. It is also during this period that Apple introduced the itunes platform, which allowed consumers to purchase music and play them on other music players. This company is Samsung is founded in 1938 by Lee Byung-Chill and currently … Samsung and Apple have become more aggressive in pursuing different tactics to gain an upper hand in the tablet and Smartphone markets. It is therefore a usual occurrence to find hundreds or thousands of people waiting outside different Apple retail stores to buy a new Apple product. Samsung’s marketing department has also not established if the aggressive marketing strategy adopted by the company was a sheer coincidence or there was malice involved. For a long time, Apple and Samsung’s actions have drawn a lot of attention among most industry observers. The company’s pricing strategy in the mobile phone market has seen Samsung sell its mobile phones at a slightly higher price than its rivals, Nokia, and Motorola. DVD players also exhibit the same trend because Jason (2011) says that, currently DVD players sell for less than a quarter of their value (five years ago). The bigger picture: Apple's survival strategy in the peak smartphone age is focused on internally driven growth, while Samsung is pegging its fortunes to the wider mobile market. The company has formed impressive consumer networks among its most trusted consumers such as the network of imac computers (Mallin, 2011). SAMSUNG ELECTRONICS AND APPLE, INC.: A STUDY IN CONTRAST IN COMPETITIVE ANALYSIS IN 21ST CENTURY Rawal Rasheed, Raheel Nawaz, Yasir Abbas 1-The Islamia University of Bahawalpur Pakistan. The first week of study will be dedicated to gathering research information for purposes of the study. You are free to use it for research and reference purposes in order to write your own paper; however, you must. While value-driven Apple's market share (in terms of handsets shipped to the distributors) is lesser, the margins are industry-highest. Jason (2011) explains that, “The effectiveness of Samsung’s sponsorship was shown at the ATHENS 2004 Olympic Games which had a positive impact on brand awareness, with an increase from 57% to 62%” (p. 6). External financiers such as banks and other lending institutions often require such businesses to review their business strategies and develop new plans of action that will improve the company’s performance.

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